What Is SEO and how it works
Let´s make it simple first and then go into more detail. SEO can be broken down into two steps: Optimization and Authority
1.Google Optimization (OnSite)
Optimization is making sure that Google can understand what keywords you’re targeting, which services and products you sell, and where you sell them.
2. Authority (OffSite)
Authority is making sure that Google knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content.
Google then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.
So what´s my job?
My job is to look at your target audience, your competition and “reverse engineer” what Google want to see and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really.